To date, the business case for BCs remains uncertain, despite the Reserve Bank of India's (RBI's) efforts to relax policy to encourage successful growth of BCs. Nonetheless some commentators do still see the future of financial inclusion and microfinance in India dependent on successful BC models. This Note lays out why a compelling product mix is central to a successful BC network. A client-responsive product mix is likely to create the level of activity necessary to make the BC channel sustainable for both banks and the BC network manager, as well as for individual BCs themselves ... thus creating true and meaningful financial inclusion.