Each month,
SAJIDA foundation, an NGO in Bangladesh receives loan repayments from almost 10,000 clients across five of their branches using mobile money. These repayments record roughly 25,000 transactions totalling BDT 50 million (around USD 600,000). But how has this service really affected the lives of customers? This article explores the customer experience (CX) around the introduction of mobile money repayments and what this means for SAJIDA’s business going forward.