Library Publications Removing the Pain from Using Cash: An M-banking Solution?

Removing the Pain from Using Cash: An M-banking Solution?

09 Sep 2010 14957
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This Note expands on the cost of cash research, and presents the key findings from the study undertaken and provides insights on how an organisation may apply the tool's findings in an e- or m-banking scenario. Understanding customer pain points and what value can be created by offering a new, improved one is important for mobile money stakeholders to deliver the right services to the right customers at the right price. The research tool used to assess these is described in more detail in India Focus Note 51- Understanding the ‘Cost of Cash' for Low Income Clients: Why and How?

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