Library Videos Effective Pricing Models and Customer Willingness to Pay

Effective Pricing Models and Customer Willingness to Pay

19 Jul 2011 4026

In this webinar Graham A. N. Wright, Group managing Director, MicroSave, gives an overview of the success of mobile banking in Africa. He says that the cultural norm of charging for financial services by banks is one of the reasons why mobile money has taken off quickly in Africa. Further into the discussion he outlines the financial scenario in Indian sub-continent and highlights the challenges ahead for mobile banking. He concludes that research has shown that customers are willing to pay for the agent-based banking and though pricing is a challenge there are many opportunities.
Following ahead, Aiaze Mitha from Amarante Consulting gives an overview of international approaches for mobile money pricing. He explains understanding the customer behaviour and agent compensation models are vital for setting the price right. Going further he elaborates the several approaches to prcing.

Read More


  • Write your Comment

other library sections

other categories

Popular Videos