Library Publications Pricing for E/M-Banking

Pricing for E/M-Banking

10 Nov 2011 25618
Download Resource

This note discusses customer perceptions around some of the key pricing issues for banks while implementing agent-based banking: - Pricing across different channels: how to price new channel relative to existing channels at par, or lower or at a premium? - Flat or percentage based pricing: Percentage based pricing works out to be cheaper for small transactions, but do the customers choose on that basis? Pricing is one the most important aspects for the success of a mobile banking initiative. In the mobile banking landscape there is no one successful pricing scheme. From discounted/free m-banking services to charging customers differently in different channels, pricing schemes can be very different.

Read More


  • Write your Comment

other library sections

other categories

Popular Publications