In this video, Sukhwinder Singh Arora, Principal Consultant, at Oxford Policy Management talks about the accurate and effective research methodology adopted by “Portfolio of the Poor” in Bangladesh, India and South Africa where the researchers studied the financial behaviour of about 250 households over a year. Further, he reveals because of the trust and credibility established due to regular prior visits the researchers have collected detailed and accurate data that is highly useful for financial services to get intimate understanding of what the customers are going through in their lives.