In this video series-3, Ignacio Mas, Senior Advisor, CGAP, discusses the role of various partners involved in making branch-less banking a sustainable business model. Ignacio talks about the numerous choices MFIs must make on various fronts such as technology, business model, product, marketing etc before adopting rolling out branchless banking channel. He emphasises on developing a practical business model where all the participants MFIs, telcos and agents work together to make branchless banking a success.