Library Videos Listening to Clients: A Market led Approach

Listening to Clients: A Market led Approach

11 Oct 2010 30250

In this video, Stuart Rutherford - Founder of SafeSave, a microfinance institution in Bangladesh and author of the books ‘The Poor and Their Money’ and ‘Portfolios of The Poor’, tells that listening to clients is at the heart of providing financial services in a market-led approach. He explains how research can be done in understanding clients needs. He notes that financial service providers should always keep their eyes and ears open for what their clients are saying in terms of the design and delivery of the product.

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