Pradhan Mantri Jan Dhan Yojana (PMJDY) is a National Mission to provide every household access to basic banking facilities. In addition to a basic bank account, the goal is to provide the underserved with access to need based credit, insurance, pension services, et al. In addition, account holders receive a RuPay debit card, with inbuilt accident insurance coverage of INR 100,000.
The following animation prepared by MicroSave is a part of ePaathshala (Digital School) and aims to educate end customers about the benefits of opening and regularly using the PMJDY account.
ePaathshala, is an innovative and a transformative library of financial literacy digital assets created for capacity building of bank mitras, bank officials, and customers.