MicroSave, with financial assistance from Bill & Melinda Gates Foundation (BMGF) designed three assessment surveys to understand the coverage and quality of Bank Mitrs (BMs) across a sample of Sub Service Areas (SSAs); and to understand customers’ experience with National Mission on Financial Inclusion more commonly known as Pradhan Mantri Jan Dhan Yojana (PMJDY). The objective of such assessments was to provide data and insights to Department of Financial Services (DFS), M/o Finance for supporting the rollout of PMJDY. The first assessment (Wave-I) was conducted in November and December 2014 across 41 districts in 9 states, wherein a total of 2,039 BM locations and 8,789 beneficiaries were surveyed. BMs were assessed on dimensions such as availability, transaction readiness, dormancy, branding of outlets, number of transactions etc. The customers were asked questions about their experience on aspects such as first bank account under PMJDY, receipt of RuPay card and availability of Aadhaar and its linkage in PMJDY account.
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