Technological developments from the Fintech industry are making waves in developing markets and many have the potential to be customized for developing ones also. But to develop appropriate tools, the first step will be for fintech innovators to garner a better understanding the unique money management strategies used by low-income people in the developing world.
In this connection, our latest campaign centres around fintech product design for underserved segments. MicroSave’s most recent series of publications serve as tools for fintech providers to design products that low-income markets will want to use often.