In this video, James Mwangi, CEO of Equity Bank, Kenya, talks about the effect of global financial crisis on Equity Bank and Kenya. He explains that Equity has not been directly affected by the global financial meltdown but their shareholders have suffered. In relation to this, he explains the importance of savings. Further he adds that other economic challenges stands to affect Kenya and its people more than the financial crisis such as increased food prices etc. In addition, he says Equity has responded to help clients who have been affected by the crisis.