In this video, Marguerite Robinson Independent Consultant, enlists the major reasons for success of Equity Bank in Kenya namely, strong strategic planning, vision, care and understanding of clients and careful recruitment of staff to deliver high quality service. Marguerite further explains the role of MicroSave in establishing Equity Bank. Marguerite praises James for his initial work towards understanding the problem of the clients. She says that the main reason behind Equity’s success is that they really care for their clients. In addition, Equity has continually worked with their staff to carry out the bank’s vision.