Library Videos Customer Focused Product Development

Customer Focused Product Development

04 Dec 2012 4110
Goulven Bescond, Project Director, Mobile Money at eservGLOBAL talks about the factors that are taking into consideration while developing products for its customer base.
He talks about the evolution of products at eservGLOBAL starting with voucher recharge and electronic recharge and recently the addition of mobile money and remittance products. He discusses how the product, technology and user interface has been adapted to suit the underserved population in the emerging market.
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