Library Videos Coping with Dormancy

Coping with Dormancy

17 Jan 2012 9215

In this webinar Graham W. N. Wright, Group Managing Director, MicroSave, sights dormancy as the biggest problem for all mobile money implementations. With the help of case studies he explains the biggest challenges of customer adoption. Sighting examples of M-Pesa and Eko, he concludes ensuring the incentives to transact both for customers and agents are essential to deal with dormancy.
Further joining the discussion, Aleeda Faizal from Sicap highlights the impact of dormancy on profitability and operating cost. She elaborates the pre-requisites needed to tackle dormancy. She also explains how effective marketing and communications can help educating the customers and make agents trust the services.

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