"Bullock-cart Workers’ Development Association (BWDA) started its operations in Tamil Nadu in 1985, with a focus on bullock-cart workers. It started promoting the creation of Self-Help Groups (SHG) in 1988. In 1999, BWDA decided to launch its own credit activities to meet the demand which was not met by available funds from the SHG members and banks. In 2003, BWDA and its promoters created a Non Bank Financial Institution, BWDA Finance Ltd. (BFL), to further expand their microcredit activities. The study describes the transformation of BWDA from an SHG promoting NGO to a regulated financial entity, including its intensive change management efforts and growth strategies. It also gives an overview of BWDA-BFL's market segmentation, which consists of SHGs, individuals, and institutions such as NGOs and SHG federations. The study also highlights the different SHG and individual loans offered by BWDA, the operational aspects of setting up and managing BWDA-BFL branches, processes and procedures, internal controls and regulatory compliance. In addition, BWDA-BFL's customer service and human resources management is also discussed."