Library Videos BRI: Why It Became a Leader?

BRI: Why It Became a Leader?

11 Jan 2010 17702

In this video, Marguerite Robinson Independent Consultant, discusses the success story of Bank Rakyat Indonesia (BRI) wherein savings products were developed for low-income families of Jakarta. Sharing her experiences of Indonesia, Marguerite tells us the initial problems they faced in Indonesia. She talks about the findings of the research conducted among low income group in rural and urban area and how it led to development of savings products for low income groups. The success of the first pilot project led to many other projects. Ultimately, the blueprint was replicated across the country. She further explains how BRI managed to sail smoothly during the financial crisis.

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